4 Ways Data Analytics Can Improve Your Bus Company’s Sales
CoachRail’s fleet management software is useful for far more than just tracking your buses. Our robust programming features also give you an in-depth look at data analytics, which will prove critical to the success of your business.
Curious to learn more about how CoachRail’s analytics tools can help grow your business? Check out a few of its key benefits, below:
1. Find Peak Travel Seasons
When it comes to running a bus company, any bus operator will tell you that bookings are most profitable during peak seasons. In order to take advantage of this, you need to know when those times are, which can be difficult without the proper data.
CoachRail’s data insights provide month-to-month documentation of all of your bookings, giving you the ability to backtrack and view which times of the year are your most profitable. Utilize this information to price your rentals competitively and maximize your company earnings.
2. Develop Useful Buyer Personas
You may be surprised by the number of businesses that operate with no knowledge of their customer base. Without a proper idea of who your target demographic is or what their booking habits are, it’s nearly impossible to form an effective marketing strategy and customer retention plan, leaving large profits on the table for someone else.
CoachRail’s unique customer management tool collects important data from every trip, giving you the information to create a buyer persona that accurately represents your client base. Use this information to develop more effective marketing plans and advertising campaigns, further increasing your sales.
3. Enhanced Product Management
Product tracking and inventory is critical to the success of your business. In order to fulfill your client’s booking needs in a timely, efficient manner, you need to know exactly how many vehicles are available in your fleet at all times. When you’re collecting this information by hand, there’s room for error, which can become costly down the road.
CoachRail’s fleet management software gives you real-time data regarding the status of every vehicle in your network. Instead of speculating about how many motorcoaches are available at any given time, pull your inventory data to see where your buses are, as well as the frequency at which they’re booked. This information allows you to figure out which vehicles are the most popular, giving you an advantage in the market.
4. Nurturing Client Relationships
The key to running any business successfully is providing quality customer service. Clients need the ability to provide feedback and communicate with your brand, which in turn allows you to improve your operations and better serve your customer base.
CoachRail improves the customer experience because it aggregates reviews, comments, and feedback from every trip booked. Utilize client feedback to augment your booking process and create better relationships with your customers, increasing the odds of customers returning for future bookings.
Request a Demo Today
Are you ready to ramp up your company’s bus bookings? CoachRail’s premier software is loaded with features designed to maximize your business’ performance. Give us a call today at 1-844-733-4377 for a free demo!